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AIOverview Optimiser

Google's AI Overviews appear at the very top of search results and pull content from pages Google considers authoritative, well-structured, and directly relevant to the query. The AIOverview Optimiser scores your course page against the factors that influence whether Google selects it as a source.

A higher readiness score means your page is better positioned to be cited in AI Overviews, which can significantly increase visibility — especially for students searching with conversational or question-based queries.

The score is weighted across several factors:

  • FAQ or Q&A content — does your page answer questions students actually ask?
  • Structured data (schema markup) — is that content machine-readable?
  • Heading structure and keyword clarity — are headings clear and descriptive?
  • Content depth — does your page cover the topic thoroughly relative to the query?
  • Overall page quality signals — authority, load speed, mobile-friendliness.

Each factor is weighted and combined into a score out of 100. The results panel shows which specific factors are dragging your score down.

FAQ schema is a small block of structured data code that you add to your page's HTML. It tells Google — in a machine-readable format — that your page contains question-and-answer content.

Pages with FAQ schema are more likely to be cited in AI Overviews, featured snippets, and voice search results. It is one of the highest-impact, lowest-effort improvements you can make to a course page.

The AIOverview Optimiser generates ready-to-paste FAQ schema for you — you do not need to write any code by hand.

Copy the JSON-LD code block from your AIOverview results. Paste it into your page's HTML inside a <script type="application/ld+json"> tag — ideally in the <head> or just before the closing </body> tag.

If you use a CMS, look for a custom code, schema, or "additional scripts" field on the page editor. Most modern platforms (WordPress, Drupal, Sitecore, Squarespace) support this without needing developer access.

If you are not sure, share the code block with your web team — it is a read-only addition that does not change how the page looks.

RivalScan

RivalScan checks Google's organic search results for your tracked keywords once per week and records the ranking positions of your institution and any competitor domains you specify. When positions change, you receive an email alert so you can act quickly.

All tracking is done server-side — you do not need to install any code on your website.

From the RivalScan page, enter the keyword you want to monitor and your institution's domain. You can also add up to five competitor domains to track alongside yours.

RivalScan checks rankings every Monday. You will receive a summary email the same day for any keyword that moves by two or more positions for any tracked domain.

Start with the keywords your most important course pages are already targeting — these will show the most meaningful movement.

Rankings are checked once per week, every Monday. You will receive an email alert that day if any tracked keyword moves by two or more positions for any tracked domain.

You can view the full ranking history for every keyword at any time from the RivalScan dashboard — not just the latest snapshot.

RivalScan shows the top five organic results for each tracked keyword, regardless of whether you have explicitly added those domains. This gives you a complete picture of who is actually ranking — not just the rivals you already knew about.

If you want to track a newly discovered competitor's movements in detail, add their domain to your tracked list.

A green upward arrow means the page moved to a higher position (closer to #1) since last week's check. A red downward arrow means it dropped. A dash means no change.

Position numbers refer to organic results only — paid adverts are excluded from all tracking.

CourseCheck

CourseCheck fetches your course page and analyses its title, headings, meta description, and body content against live Google search data for your target keyword. It then compares your page against the top-ranking pages for that keyword and produces an SEO score out of 100 alongside specific, prioritised recommendations.

The whole analysis takes around 15–30 seconds depending on page size.

The score reflects how your page compares to current top-ranking competitors for that specific keyword — it is not an absolute quality measure. Context matters.

  • 70–100 — strong. Your page is well-optimised for this keyword.
  • 50–69 — room to improve. Address the top two or three recommendations.
  • Below 50 — significant gaps. Competitors have notable advantages that are worth closing.

Common causes of a lower score: the keyword does not appear in your H1, the meta description is missing or too short, or top competitors have longer and more structured content than your page.

The competitor section lists the pages currently ranking above yours for your target keyword. For each competitor you can see their title tag, meta description, and — most usefully — the specific keywords they use that your page does not.

This keyword gap analysis shows you exactly which terms to add to your content to close the ranking gap.

Bulk mode is a Pro feature. From the CourseCheck page, select the Bulk tab, then paste up to 50 course page URLs (one per line) together with their target keywords. CourseCheck will queue and analyse each one automatically.

Results appear as a summary table as each page is processed. The full table can be exported as a CSV once all analyses are complete.

Run a bulk analysis across your entire course catalogue at the start of each term to quickly identify which pages need the most attention.

On the bulk results screen, click the Export CSV button in the top right of the results table. The download includes each URL, its SEO score, target keyword, and the top three recommendations.

This file is ready to share with your content team or drop into a reporting spreadsheet. Single-page results cannot currently be exported — the CSV export is a bulk-mode feature.

MetaWriter

MetaWriter analyses your course page and generates five title tag and meta description variants. Each variant is scored for character length and optimised around your target keyword — so you can pick the one that fits best and paste it straight into your CMS.

No copywriting experience is required. MetaWriter handles the phrasing; you just choose your favourite.

Title tags over 60 characters may be truncated in Google search results. Meta descriptions over 160 characters are often cut off mid-sentence. MetaWriter flags these so you can choose a variant that fits comfortably.

Shorter is not always better — aim for the sweet spot that includes your keyword and a clear value proposition while staying within the limits. MetaWriter highlights the best-fitting option for you.

MetaWriter currently generates tags one URL at a time. If you need to prioritise which pages to tackle first, run a CourseCheck bulk analysis to identify the pages with the lowest scores, then use MetaWriter on those.

Copy the title tag text and paste it into your CMS's page title field. Copy the meta description and paste it into the meta description field. Most modern CMS platforms (WordPress, Drupal, Sitecore, Umbraco, Squarespace) have these fields built into the page editor — usually under an "SEO" tab.

If you are not sure where to find these fields in your specific CMS, search for "[your CMS name] how to edit meta title and description" for step-by-step guidance.

Account & Billing

From any Lumio page, click Get Pro or visit the pricing section of the homepage. You will be taken to a secure checkout page where you can pay by card. Once payment is confirmed your account is upgraded immediately and all Pro features become available straight away.

You keep full Pro access until the end of your current billing period. After that, your account reverts to the free tier automatically — no extra charges, no action needed on your part.

Your saved results and account history are retained. You will not lose any data when you cancel.

Yes. There is no user limit on a Lumio account. Share your login credentials with your marketing team and everyone can use all the tools from the same account simultaneously.

If you need separate individual logins for team members, get in touch and we will help.

Log in and go to Account Settings. From there you can update your payment card, view past invoices, and manage your subscription.

If you have any trouble accessing the billing page, email hello@lumiotools.com and we will sort it out promptly.

If you have subscribed and have not yet used the Pro features, contact us within 7 days at hello@lumiotools.com and we will issue a full refund. We handle requests case by case and aim to respond within one working day.

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